Professional experiences
Strategy team intern
Ogilvy & Mather Advertising - Liberal profession
From July 2020 to June 2021
Strategy Intern
- Prepared questionnaire of qualitative research for a €90m auto company customer journey including brand awareness, consideration, preference, purchase, and retention.
- Conducted insight mining for "Chinese new generation luxury consumer white paper" and supported pitch team which became an examplary brand project of Ogilvy to attract potential clients
- Performed a review of the Apple B2B after-sale service to identify relevant targets for improving efficiency and customer experience by 15%
-Leveraged Ogilvy in-house talents to solve IBM website UI feedback task which saved 1 hour for the whole account executive team every day, which improved 12% efficiency of the AE work.
Operation intern
Tencent , Haidian qu - Liberal profession
From August 2018 to November 2018
- Interviewed 12 ex-planners and organizers of Establishement of Chinese stock market to collect the ideas about Chinese financial development and trend forecasting, achieved 500,000 views/day
Monitored the performance of Tencent Finacial Institute's publication through all channels
`Generated daily, weekly and monthly report on key factors of the publication
- Organized PR event to attract 100,000 clicks on social media
Additional training
Bachelor of Arts
Central Academy of Fine Arts - Art marketing
2015 à 2019
Art theory, art marketing, art history, exhibition