Dear HEC Alumni,
Is the metaverse really a thing?
We still don’t know yet whether we’ll be collecting NFTs in our future virtual living rooms. Yet, for sure, the metaverse drives a wealth of opportunities for businesses and brands: socializing, selling, generating brand content, teaching …
Our two keynote speakers will discuss the opportunities they envision and share their thoughts with the audience.
The HEC UK team is delighted to invite you to the upcoming Masterclass:
Brands & Metaverse
Tuesday 11th October - 7:00pm UK Time
58 Princes Gate - SW7 2PG, London*
with
- Gachoucha Kretz,
Disruptive Marketing and Brand Strategist/ Professor - Academic Director of the Grande Ecole Marketing Program/
L'Oréal Executive Chair
&
- Christopher Tucci,
Professor of Digital Strategy & Innovation at Imperial College Business School / Co-Director (Education) for I-X, Imperial's new campus concept centred on AI/ML, data and digital.
*Princes Gate is just off Exhibition Road opposite Imperial College Main entrance and can be found on google maps easily. This venue has steps so we need to know if people need help with access.
 | About Gachoucha: Upon earning a master’s degree in finance and spending several years as a finance consultant and executive at Arthur Andersen and LVMH, she decided to pursue her career in marketing research and teaching. She earned an MSc. in Communication at CELSA (the French communication “grande école” at La Sorbonne) and an MA in Marketing and Strategy at Université Paris Dauphine before attending the HEC Paris PhD program. She completed her doctoral dissertation under the supervision of Jean-Noël Kapferer and Kristine De Valck. Gachoucha Kretz specializes in brand management with a focus on the following areas: digital branding, fashion and luxury brand management and social media marketing and branding. Her latest publications deal with fashion and luxury blogging and its impact on brand management. She is also co-authoring a textbook on luxury brand management to be published by SAGE London. She teaches a wide range of HEC students from Summer School and MSc. to post graduate programs such as MBAs and executive MBAs and transversal audiences such as the Luxury Certificate program. Gachoucha Kretz is also a visiting professor at the Università Cattolica del Sacro Cuore in Milan and at Meiji University in Tokyo where she teaches the Netnographic research method (Kozinets 2010) applied to luxury and fashion and fashion and luxury marketing. She is a member of the Association for Consumer Research, of the Association Française du Marketing and of the Consumer. She holds a PhD from HEC Paris. Best Professor Award 2018. |
 | About Christopher: Christopher L. Tucci is Professor of Digital Strategy & Innovation at Imperial College Business School, where he directs the Centre for Digital Transformation and is co-Director of I-X, a new campus concept for Imperial College London on AI, data, and digital topics. Professor Tucci held the Chair in Corporate Strategy and Innovation from 2003-2020 at Ecole Polytechnique Fédérale de Lausanne (EPFL). From 2013-2018, he was Dean of the College of Management at EPFL. In 2018, he was Visiting Thought Leader at CEIBS in Shanghai, China. He received the degrees of Ph.D. in Management from the Sloan School of Management, MIT; SM (Technology & Policy) from MIT; and BS (Mathematical Sciences), AB (Music), and MS (Computer Science) from Stanford University. He was an industrial computer scientist involved in developing Internet protocols and applying artificial intelligence tools. Professor Tucci teaches courses in Deep Tech Acceleration, Design Thinking, Digital Strategy, and Innovation Management. His primary area of interest is in how firms make transitions to new business models, technologies, and organizational forms. He also studies crowdsourcing, Internetworking, and digital innovations. He has published articles in, among others, Academy of Management Review (AMR), Strategic Management Journal, Management Science, Research Policy, Communications of the ACM, Strategic Entrepreneurship Journal, Academy of Management Annals, and Journal of Product Innovation Management. His article with Allan Afuah, “Crowdsourcing as solution to distant search,” won the Best Paper of 2012 for AMR. He has served in leadership positions in the Academy of Management (AOM) and the Strategic Management Society. |
------------------
Please contact HEC Alumni Relations Manager ukoffice@hec.fr for feedback or help to register to events.
