Dear Friends,
 
 As part of
 
 LES PETITS-DÉJEUNERS DU MANAGEMENT & LES MATINS HEC
 organized by the Ecole Supérieure des Affaires

 in partnership with Société Générale de Banque in Lebanon,
 we have the pleasure to invite you to the breakfast animated by

 M. Stéphane Bazan
 on the subject :

 "Manipulation 2.0: Understanding the objectives and mechanisms of Fake news."
 
 As Merriam-Webster states: false news, propaganda, deception, and conspiracy theories have been crafted and weaponized throughout history, often with
  Far-reaching consequences.”
 Since then, this phenomena has amplified especially with the rise of the Internet, that again, in 2018, an article entitled “The Ruse of Fake News” on Harvard University official website addressed the importance of reducing the spread of fake news especially across Social Media.
  Is this phenomena controllable? And “How can we create a news ecosystem and culture that values and promotes truth?”


 Thursday July 5 2018 from 8.30 to 10.00
 Salle polyvalente (Villa Rose), campus de l’ESA.

 Stéphane Bazan, digital transformation consultant, is a lecturer in digital culture at USJ and a researcher in Web Science. He also teaches at ESA in the Digital Marketing Program, developed within the framework of ESA Executive Education. He has published numerous articles and won two scientific awards for his work on the Middle East war of information on the Web.
 Limited places
 Reservation required before Tuesday July 3 2018: anciens@esa.edu.lb
 
 Friendly yours,
 Nicolas Boukather
 President HEC Alumni- Lebanon chapter