MEETING WITH THE BOSS OF THE HAVAS GROUP IN BELGIUM, CHRISTIAN DE LA VILLEHUCHET (H90).
Havas in Belgium, a communication group in a changing world.
Marketing is subject to violent earthquakes: infinite fragmentation of the media, extreme saturation of the advertising space, consumers increasingly skeptical and disengaged from brands and their communication, and of course new entrants who upset the game. Facebook, Google who dominate the digital scene, social media as a whole amplifiers and opinion makers, consulting firms that invest the territory of agencies, customers themselves who challenge the traditional model of intermediation.
Friday, June 29, from 8am to 10am,
our comrade Christian de la Villehuchet (H.90),
Chief Integration and Acquisition Officer Havas Group, Chief Integration Officer Havas -Vivendi, and CEO of Havas Belgium,
gives us the honor and the pleasure of welcoming us on the premises of his agency in the center of Brussels, for a breakfast-debate during which
he will present his activity,
and tell us how the Havas group, today a subsidiary of Vivendi, is reinventing the business, its offer and its organization to meet the new challenges of advertisers and the new needs and desires of consumers in this world in turmoil.
Registration required before June 27, 2018 (event open to non-hec).
Diplômé
