Data-Driven Audience Insights: Connecting Retail Brands and Consumers
Join us on Thursday, November 7th, at 6 PM for an insightful event hosted by HEC Alumni, where industry experts Anne Cupkovic (HEC), Principal of Retail Media Strategy at Roundel, and Ana M. Salamanca (HBS), Senior Vice President of Data Science Product at NielsenIQ, will dive into the world of data-driven audience insights.
Discover how leveraging closed-loop measurement connects brand ads to real sales outcomes, maximizing ROAS and empowering retail brands to make data-informed decisions. Gain valuable knowledge from Anne and Ana, who bring extensive experience in audience insights from around the world. Don’t miss this opportunity to learn how data insights can transform the connection between retail brands and consumers.
Mark your calendar and join us for an evening of powerful insights and networking!
Agenda:
6pm: Check-in
6:15pm-6:45pm: Talk with Anne Cupkovic and Ana M. Salamanca
6:45pm-7:00pm: Q&A
7:00-7:30pm: Networking with light refreshments
ABOUT THE SPEAKERS:
Anne Cupkovic (HEC) is a Principal Strategy Director at Roundel, Target's Retail Media Network and the third-largest Commerce Media advertising player in the US.
Before joining Roundel, Anne worked for over 7 years in Management Consulting at McKinsey & Company in Paris and Chicago, focusing on growth topics in Consumer & Retail in recent years, helping retailers build their Media Networks from the ground up.
She has extensive experience in Digital Media and Marketing and works closely with Advertisers and AdTech partners on the future of first-party data in an environment where privacy is a top concern for all stakeholders and where AI offers unmatched opportunities to grow businesses.
Ana Milena Salamanca is a statistician and an accomplished leader in product development, data science, and digital transformation. As Senior Vice President of Data Science Product at NielsenIQ, she drives innovative solutions that provide faster, more granular insights to global clients, particularly in traditional retail.
With over 20 years of expertise in statistics, sampling theory, and business process automation, Ana has a proven track record in launching impactful products and leading strategic initiatives.
Ana holds a Master’s in Statistics and completed executive programs at Harvard Business School. She is passionate about mentoring young talent and empowering women, reinforcing her commitment to diversity and inclusion.
Event open to HEC and HBS Alumni
RSVP, Please contact:
Alexandra Gantier-Hochart (President HEC Alumni Chicago- Midwest) at:
alexandra.gantier-hochart@agh-pr.com
Ticket per person: $15 at the entrance
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$15 at the entrance
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15,00 $US
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