HEC Marketing Masterclass: Navigating the Evolution of Marketing from 1.0 to 5.0
Unlock the future of marketing! Join our exclusive Marketing Masterclass with Nathalie Gerschtein (H02), President of l'Oréal Consumer Product Divison
Join us for an exclusive masterclass (in english) that delves into the transformative journey of marketing, from its traditional foundations to the innovative strategies of today. This session is designed for professionals eager to understand and adapt to the dynamic shifts in marketing paradigms.
Register HERE
Event Highlights:
• Comprehensive Exploration: Trace the progression from Marketing 1.0, focused on products, to Marketing 5.0, which integrates advanced technologies like AI and robotics to enhance customer experiences.
• Real-World Insights: Discover practical examples and case studies that illustrate the application of these marketing phases in today’s business landscape.
• Interactive Discussions: Engage in a dynamic Q&A session following the presentation, providing an opportunity to delve deeper into the topics discussed and share perspectives with fellow professionals.
• Networking opportunity: as always, the masterclass will be followed by networking, drinks and nibbles!
About the Speaker:
Nathalie Gerschtein is a trailblazer in the FMCG industry, with a 23-year career at L’Oréal across 3 different continents - Europe, Asia and North America. She has been serving for the past 6 years as President of L’Oréal’s Consumer Products Division in North America. Throughout her career, her strategic vision has been instrumental in building iconic brands and fostering innovation to drive growth. Nathalie’s dynamic leadership and profound industry knowledge make her a sought-after speaker at global industry conferences.
Who Should Attend:
• Marketing professionals aiming to deepen their understanding of marketing’s evolution.
• Business leaders seeking to align their strategies with contemporary marketing practices.
• Anyone interested in the intersection of technology and customer engagement.
Event Details:
• Date & Time: Wednesday, March 26th, 2025
• Location: Maison Française de NYU, 16 Washington Mews, New York 10003
• Registration: https://www.eventbrite.com/e/hec-masterclass-navigating-the-evolution-of-marketing-from-10-to-50-tickets-1274327932149
Don’t miss this opportunity to enrich your marketing expertise and network with like-minded professionals. Reserve your spot today and embark on a journey through the past, present, and future of marketing.
Register HERE
