HEC UK Art x Wine Clubs - ART SHOW: MY BEST PROFILE - A psychological journey into CryptoArt and Whisky distilleries
HEC UK Art and Wine Clubs are delighted to invite you to an exceptional Art Show: MY BEST PROFILE.
MY BEST PROFILE - A psychological journey into CryptoArt and Whisky distilleries
By Joelle Deroy (H.88) , London-based Artist
In-Person Art Exhibition @ The Scotch Malt Whisky Society – London
Thursday 14th October 2021 - 6pm
19, Greville Street, London EC1N 8SQ (Farringdon station)
Paired with a Single Malt Whisky tasting experience (optional)
During this art exhibition, Joelle Deroy (H.88), London-based artist and Founder of Driving Change With Art, will present her latest creations, combining painting, photography, and digital art, including her 2 new crypto-art series: "My Best Profile" and "Where It All Happens".
My Best Profile is a series of 24 artworks, joining in pair a traditional artwork (unique print) with an Non Fungible Token (NFT).
Joelle created the "My Best Profile" art collection through digital hand drawings directly from her fingers onto a digital screen, then digitally evolved them to create a crypto art. Her initial inspiration, for each artwork, has been a real encounter with nature, a moment in time captured by a photograph.
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As a counterpoint to the many profiles of the Matterhorn mountain, Joelle is also celebrating the many facets of some of the most outstanding whisky distilleries of Scotland, through the art series "Where It All Happens".
Full NFT Collections preview on OpenSea as of October 1st.
On this opening day, the Scotch Malt Whisky Society is offering to join in a Single Malt Whisky Tasting (optional). Joelle will share 3 whiskies of the same character that she has drawn inspiration from.
 | About Joelle Deroy (H.88) Joelle Deroy, French-American, HEC (88) and international artist, is the Founder of Driving Change With Art Ltd and Co-Founder of the think tank The Art Think Factory (London - Paris - New York). For over 15 years she led a double career as international artist and corporate executive within international groups (Arthur Andersen International, Zurich Financial Services, Groupama S.A.) in Paris, Milan and New York. Now based in London, she pursues her artistic career and her on-going research in the field of corporate innovation through art. Together with her business partner ELX Art and all the actors of The Art Think Factory, she counts among her clients a number of international companies - mainly in the field of consulting, finance, insurance, but also sports and media … Her artistic practice, multi-media (painting, photographic, ceramic) is at the image of her trans-disciplinary corporate approach. She is driven by a passion for human ADAPTABILITY - be it individual, artistic, business or social. Joelle is also the author of “Driving Change With Art: Corporate Change Management and Innovation Through Art”. For more information: drivingchangewithart.com and joellederoy.com. |
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Please contact HEC Alumni Relations Manager christina.keo@hecalumni.fr for feedback or help to register to events.
